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Angelina Jolie and the Virtues of Star Power

Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York Times announcing her decision to undergo a...

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Three Reasons A-Rod Fouled Off His Career

His sentence handed down, the one-time face of the Yankees addressed the media and, through them, his fans. Those whom he has left, anyway. Unlike twelve other players caught in the Biogenesis net,...

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MLB Players Sound Off on Rodriguez

Major League Baseball might want the latest doping case to go away, but it has yet to drift from the front page. Now the flames are being fanned by other players, who might have taken the fifth when...

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Outlaw Tactics: Bonnie & Clyde Shoot to Kill with Simulcast

Ever complained that you have over 500 channels on cable but can’t find anything to watch? Last week, A&E networks took a gamble and lowered those primetime TV surfing options by three –...

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Richard Sherman Is Already A Super Bowl Winner

January has been quite a month for Seahawks defensive back Richard Sherman. Stuck at the center of a swirling media storm after his bizarre postgame interview, after the ‘Hawks beat the 49ers in the...

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Vitali Klitschko Gets Back In The Ring

For those paying attention to the unsettling news from Ukraine, over 80  people were killed last week as political unrest turned into violence in the streets. The demonstrations of citizens unhappy...

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Spring Training was a PR Bonanza

Image via extra-frames.com MLB’s Grapefruit and Cactus league, who held spring training in Florida and Arizona, respectively, were great opportunities to get veterans back in game shape, and help new...

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Hollywood Hashtaggers Infographic: Celebrity Moms and Personal Branding on...

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act....

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Kids These Days: Reactions to Rotary Phones, Older Computers and Walkmens

Kids today are used to computers. These computers fit into their pockets and run on their cell phones. Many of them have laptops and some even have tablets. Watching them react to a computer that was...

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Derek Jeter the PR Mastermind: Re2pect the Master

Derek Jeter had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, Derek Jeter has also...

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Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional Tuesday afternoon slot to a new prime-time event...

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What can NY PR Firms Learn from Summer Blockbusters

New York, NY – April 14, 2013 – With the release of GI Joe a few weeks ago, the summer blockbuster season officially opened two months early. It will be followed by a steady stream of captivating...

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Angelina Jolie and the Virtues of Star Power

Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York Times announcing her decision to undergo a...

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show, the program and the brand came under fire from critics and social activists that feel the brand is out of touch with...

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