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Three Reasons A-Rod Fouled Off His Career
His sentence handed down, the one-time face of the Yankees addressed the media and, through them, his fans. Those whom he has left, anyway. Unlike twelve other players caught in the Biogenesis net,...
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MLB Players Sound Off on Rodriguez
Major League Baseball might want the latest doping case to go away, but it has yet to drift from the front page. Now the flames are being fanned by other players, who might have taken the fifth when...
View ArticleOutlaw Tactics: Bonnie & Clyde Shoot to Kill with Simulcast
Ever complained that you have over 500 channels on cable but can’t find anything to watch? Last week, A&E networks took a gamble and lowered those primetime TV surfing options by three –...
View ArticleRichard Sherman Is Already A Super Bowl Winner
January has been quite a month for Seahawks defensive back Richard Sherman. Stuck at the center of a swirling media storm after his bizarre postgame interview, after the ‘Hawks beat the 49ers in the...
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Vitali Klitschko Gets Back In The Ring
For those paying attention to the unsettling news from Ukraine, over 80 people were killed last week as political unrest turned into violence in the streets. The demonstrations of citizens unhappy...
View ArticleSpring Training was a PR Bonanza
Image via extra-frames.com MLB’s Grapefruit and Cactus league, who held spring training in Florida and Arizona, respectively, were great opportunities to get veterans back in game shape, and help new...
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Hollywood Hashtaggers Infographic: Celebrity Moms and Personal Branding on...
The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act....
View ArticleKids These Days: Reactions to Rotary Phones, Older Computers and Walkmens
Kids today are used to computers. These computers fit into their pockets and run on their cell phones. Many of them have laptops and some even have tablets. Watching them react to a computer that was...
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Derek Jeter the PR Mastermind: Re2pect the Master
Derek Jeter had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, Derek Jeter has also...
View ArticleDifferent PR Playbook for Representing Sports Celebrities
Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day. Starting this year the NFL will move Media Day from its traditional Tuesday afternoon slot to a new prime-time event...
View ArticleWhat can NY PR Firms Learn from Summer Blockbusters
New York, NY – April 14, 2013 – With the release of GI Joe a few weeks ago, the summer blockbuster season officially opened two months early. It will be followed by a steady stream of captivating...
View ArticleAngelina Jolie and the Virtues of Star Power
Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York Times announcing her decision to undergo a...
View ArticleRihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand
In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show, the program and the brand came under fire from critics and social activists that feel the brand is out of touch with...
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